Blogger Relations & Social Media
Integration in the Brand Communication
Beauty- and lifestyle blogger
Todays bloggers are a major part of the media scene. Thanks to their authentic reporting and their partly impressive reach-out, they are a strong support in the company´s and brands communication. As part of the communication process we work closely together with well-chosen national and international beauty-and lifestyle-bloggers and develop exciting campaigns with various contents which are likely to be taken up by this demographic.
Instagram, Pinterest und Facebook
One of the major advantages of social media can be found in the binding force. Target groups, multipliers and interested public spend more and more time on social platforms. Thus we think a successfully performed integration of social media as part of the communication strategy is one of the basics. In line with the PR maxim „content first“ we set thematic priorities which offer real content values and support the public perception of the company.